I redesigned and built Hailr's new website which was launched on December 15, 2025.

In the process I refreshed existing brand elements by incorporating more colour, imagery, playfulness and energy to match the nature of the gamified marketing services the company offers.

I track the site's performance using Microsoft Clarity and Google Anayltics.

At the time of writing the last 60 days of data show:

• Pages per session: 93.1% increase

• Scroll depth: 6.16% increase

• Active time spent: 43.3% increase