@gregorybakker
Last updated: 23.08.2026
CONTENT CREATOR & SOCIAL DIRECTOR
Disarmingly Authentic content that captures attention, builds trust & inspires shares
Creator & director humanising brands with short-form content that shapes what people notice, choose and remember.
18k+
Followers across socials
Millions
Total views
Monthly views
100% ORGANIC SUCCESS
02 — THEMES



THEME
Sharing habits, insights, setbacks and progress as I pursue my physical potential.
FOCUS: HEALTH & PERFORMANCE
Nutrition
Supplements & Vitamins
Food & Restaurants
Wearables
Gyms / gym equipment
Training apparel
Rehab / Recovery
Official Events
Physical activities
Outdoor gear
THEME
Documenting the highs and lows of building a creative business from the ground up.
FOCUS: PROFESSIONAL GROWTH & ENTREPRENEURSHIP
Workspace / Office
Networking
Software
AI Tools
Banking
Accounting
Education
Coffee / Lunch
Business / Accounting Services
Technology / Cameras
THEME
Observations and thoughtful takes on life that inspire conversation and insight.
FOCUS: CURIOSITY & WISDOM
Podcasts
Journals
Books / Courses
Travel / Experiences
Films
Cameras
Coffee
THEME
Levelling up in style, discipline and intentional living.
FOCUS: PERSONAL DEVELOPMENT
Menswear
Fragrance
Home
Cars & Bicycles
Travel / Getaways
Furniture & Home
Outdoor gear
Premium technology
THEME
Showcasing the people, places and stories that make Cape Town and South Africa worth calling home.
FOCUS: LOCAL CULTURE & DISCOVERY
Restaurants & Cafés
Hotels & Accommodation
Weekend Getaways
Tourism
Local Businesses
Events & Festivals
Food & Drink
Adventure Activities
Wine Farms
Arts & Culture
Hidden Gems
Made in South Africa
03 — NARRATIVES
While themes speak to broad, ongoing patterns in my content, narratives speak to specific, time-constrained stories that revolve around active transformation and growth.
I've included these narratives to give brands the opportunity to elevate one-off collaborations or partner with me for meaningful, long-term enagements.
NARRATIVE
Where I was
100kg+
Where I am
92kg
Where I'm going
85kg
NARRATIVE
Followers I had (Aug 2025)
500
Followers I have
16,900+
Followers I will have
100k+
NARRATIVE
Where I was
Where I am
Where I will be
NARRATIVE
Where I was
0 events
Where I am
8 events hosted
Where I will be
100+ events
WORDS I LIVE BY




























