Hailr Express is gamified marketing campaign builder. It enables users to design, deploy and manage responsive, gamified marketing campaigns.

The product went live in Q4 of 2025. You can create create an account and try it yourself here.

I was responsible for developing the creative direction, designing the user experience, the user interface as well as the activities that are used to populate each screen. The platform relies on a design system I developed from scratch and continue to maintain and improve in Figma.

The project has three pillars: the campaign manager, the editor and a growing collection of features.

It took just over a year to design and develop Express. We continue to refine the platform.